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BRAIN STORM
Brainstorming: Setting Free the Power of Creative Thinking
Brainstorming is most probably the best known technique in the art of idea generation and solving problems. The process involved the gathering of people in an absolutely free, uninhibited and unstructured expression of thoughts, experiences, and ideas. The bottom line here is brainstorming-the stimulation of creative thinking and encouragement of innovation towards new ways to solve increasingly more complex problems.
The History of Brainstorming
The term brainstorming was coined by an American advertising executive, Alex Osborn, back in the 1950s. According to Osborn, the traditional model that people followed while trying to solve a problem constrained this process by implementing useless ideas that flooded in its very process of creating. A freer thinking de-structured by a thinking of stimulation, together which is likely free flowing when in the process of innovative idea generating.
Benefits of Brainstorming
Benefits of brainstorming are:
