DIGITAL MARKETING

Evolution of Digital Marketing: Leveraging the Internet

Digital marketing, or more accurately, promotion through digital channels, fundamentally transformed the means and process of interaction between a business and its target audience. This is dynamic and evolving, which creates new boundaries for growth and engagement.

What is Digital Marketing?

Digital marketing is a bouquet of methods or channels, that comprises of but not limited to:

1. SEO :

Enhances text content of your website for online search engines to gain more visibility.

2. PPC :

Advertising: develops paid search results or advertisements on search engines or social networks. 3. Social Media Marketing :

Utilizes the medium of Facebook, Twitter, Instagram, and others to build brand awareness.

4. Content Marketing :

Creates valuable content to attract and engage your target audience.

5. Email Marketing:

Sends targeted messages to subscribers.

6. Influencer Marketing :

Engaging with influential people to promote the products and services you offer. Benefits of Digital Marketing